According to Zoom senior executives during a recent webinar for Asia-Pacific (APAC) media and analysts, the recent launch of its new unified, holistic, global partner framework called Zoom up will make it simple for partners to transact and grow their business with the video communications company.
While commenting on the company’s channel strategy during the webinar, Jacob Pereira, Head of Partners, APAC, Zoom (pic above), explained that Zoom Up also rewards partners for their continued investments in Zoom by introducing new ways to engage and benefit from the Zoom Platform, and for the first time, offers the resale of Zoom Phone with Zoom calling plans for qualified partners in select countries, in addition to Zoom Phone BYOC (bring your own carrier).
These moves are part of Zoom’s commitment to help companies navigate APAC’s pivotal transformation into an evolving new normal, currently being shaped from hybrid, remote and traditional ways of working.
“There is a driving demand for seamless, connected experiences across virtual and physical channels, which has led to fundamental shifts in the needs of modern organisations, employees and consumers.”
Founded in 2011, Zoom has experienced phenomenal growth, which exacerbated by the last two years of pandemic-induced pressures, and become a US$4 billion revenue company today.
Collaboration is key to the next evolution
Pereira said: “Our partners have always been key to Zoom’s growth and expansion in Asia Pacific, and we are excited to take our collaborations to the next level through the Zoom Up Partner Program.”
“As organisations in the region make the transition to a hybrid workspace, we want to make it easier for our ever-expanding ecosystem of partners and their customers to leverage our robust, reliable and feature-rich video communications platform,” he added.
“As an advocate of joint success, we remain committed to supporting our partners as they grow their business with Zoom and we are excited to bring enhanced availability for Zoom Phone BYOC in Asia Pacific and Zoom Phone native capabilities in Australia and New Zealand for qualifying partners.”
Key Business Benefits
In his presentation, he affirmed that the new programme sets out incentivize and empower partners, as well as help differentiate their business by providing the following key business benefits.
• Qualified partners in select countries to sell the full suite of Zoom Phone licenses with Zoom calling plans, opening the opportunity for resale partners to easily offer the full Zoom Platform, in addition to Zoom Phone BYOC.
• A unified, holistic framework enables further alignment and cohesiveness between Zoom and partners – such as resellers, carriers, distributors, ISV, Master Agents, referral partners, and more – by providing an easy-to-follow pathway that clearly communicates requirements and benefits.
• This newly redesigned program directly aligns partner rewards with the partner’s level of investment in Zoom, incentivizing continued growth within Zoom’s rich ecosystem of partner resources.
• Zoom Up gives partners the opportunity to expand their Zoom skill sets through new competencies and accreditations. Zoom Up provides a clear roadmap of how partners can further develop their desired areas of expertise.
Pereira concluded that the Zoom Up partner program will open up more marketing benefits and resources for partners, spanning a Partner Demand Centre for demand generation in any language, to additional marketing development funds for the highest levels of the program. “Zoom is committed to ramping up its operations in the region to meet the demand of flexibility and freedom of choice.”
This article was contributed by Asia-based British independent journalist, editor, author, corporate content specialist Avanti Kumar