Loob Holding, which embarked on its collaboration with PETRONAS Dagangan Berhad (PDB) in March, on 28 August 2019 opened its 50th store within PDB’s Kedai Mesra network and is well on the way to achieve its targeted 100 Tealive stores within the network by year-end.
In a statement to mark this mid-way milestone, Loob Holding founder and CEO Bryan Loo said, “When we kicked off this partnership, we were very focused on bringing a new frontier in convenience. We both wanted to transform convenience in Malaysia and envisioned having 300 Tealive outlets in PETRONAS stations within three years.”
“Our teams also set a target of 100 stores by year-end and I’m extremely happy and humbled that we have opened 50 stores in less than six months.
“Moving forward, I am confident we can open another 50 by year-end. I must commend the PETRONAS team for their strong can-do attitude in facilitating this collaboration,” Loo said.
Loo said these 50 stores have helped Loob to race ahead and chalk up 322 Malaysian outlets (as at Aug 26) with more stores being opened every week thus strengthening Tealive’s leadership position in hand-crafted tea in Malaysia
He expressed confidence the 300-store mark within Kedai Mesra can be achieved well within the timeline of three years set in March.
The collaboration between Tealive and PETRONAS, witnessed by Domestic Trade and Consumer Affairs Minister Datuk Seri Saifuddin Nasution bin Ismail, took off in March with the first four stores opening that month alone.
On the successful expansion, Dato’ Sri Syed Zainal Abidin Syed Mohd Tahir, Managing Director and Chief Executive Officer of PDB said, “Through this partnership, we are excited to be able to offer a popular and refreshing option for motorists as part of our commitment to deliver a seamless and frictionless customer experience. Ultimately, our aim is to improve the overall retail experience at our stations and with this new addition, our customers can now easily fuel up and grab their favourite drink, all under one roof.”
Loo added Tealive was now able to reach out to the suburban community as well as other states beyond Klang Valley, to serve more consumers and give employment to fresh graduates and unemployed youths.
“This is also in line with our mission to bring joy to people’s lives through tea and how we wish to modernize tea culture, one neighbourhood, one community and one country at a time,” Loo said.
The Tealive stores in PETRONAS stations come in various formats, ranging from kiosks within the Kedai Mesra shops to drive-through stores at selected stations.
In conjunction with this significant milestone and the upcoming Malaysia Day celebrations, Loo announced that they would be rewarding the first 200 patrons with Tealive X PETRONAS exclusive metal straw giftset at RM1 with any purchase of its beverages and RM50 min spent on PETRONAS Primax or Kedai Mesra items from Sept 16 while stocks last. This offer is limited to one set per customer, valid only at Tealive branches in PETRONAS stations.
