SilverPush, the AI based marketing-tech platform designed to effectively improve engagements between brands and their customers, today announced that it will solidify its position in Southeast Asia as part of its efforts to raise its service offerings in one of the company‘s key markets.
The venture marks the first step of the firm‘s expansion plans for 2018 and will see its Chief Revenue Officer, Kartik Mehta, moving to the region to lead its business there.
Founded in 2012 by Hitesh Chawla, SilverPush is a leading digital advertisement platform which helps brands maximise their audience engagement via real-time TV tracking and TV-to-digital sync solutions. SilverPush‘s patented video fingerprinting and content recognition technology helps brands engage with multi screening audiences.
Conventionally, TV has been the dominant medium for advertisers in Southeast Asia. However, the gap between TV and smartphone ownership has narrowed, meaning that more people are obtaining and engaging content via their mobile devices – requiring brands to now raise their audience engagement across multiple platforms. SilverPush addressees these trends by allowing brands to reach out to customers across platforms in real time.
The company is also a pioneer within India‘s ad-tech ecosystem; having created the first mobile demand side platform (DSP) to emerge out of India in 2014.
Headquartered in India and now in Singapore, SilverPush currently serves clients in six Southeast Asia markets – Singapore, Indonesia, Thailand, Malaysia, the Philippines and Vietnam. Across these markets, the company has already helped support the product campaigns of regional brands such as Indofood, Unilab and Tiger Beer – as well as international brands such as Unilever, Nestle, KFC, Coca-Cola, Samsung, Ford, Johnson & Johnson and many more.
According to Kartik Mehta, Chief Revenue Officer, SilverPush, “SiverPush’s further expansion into Southeast Asia is to help more brands operating in there to reach their multi-screening customers more effectively via their real-time platform. “With one of the world‘s highest internet and mobile penetration rates, in addition to brands‘ investment on TV in the region, the Southeast Asian market has become our biggest priority“.
“Since 2016, we‘ve helped to bridge the customer journey of brand engagement between TV, search, social media and mobile platforms. We aim to further develop our real-time solutions going beyond TV to more contextual formats to help raise audience engagements for established and emerging brands operating within Southeast Asia.“
In addition to India and Southeast Asia, SilverPush is also now present in South Africa, Tanzania, Japan, Egypt and the United Arab Emirates. The company most recently received some USD2.5 million in pre-series A funding in 2015 and plans to expand into the United States as well as other emerging markets in South Asia, Africa and the Middle East