PUMA Releases Its First Smartwatch


PUMA and Fossil Group  have just come up with the first PUMA Smartwatch—a first for the sports brand—powered with Wear OS by Google and equipped with the Qualcomm Snapdragon Wear 3100 platform. PUMA the global sports brand, is excited to enter the smartwatch space with a wearable that is designed to help athletes train, stay motivated, track goals and connect with others while on the go.

Bringing the best of sports lifestyle and technology together, the smartwatch is expertly designed to look and feel good, with a cut-out nylon and aluminium case that delivers an ultra-lightweight fit. A textured silicone strap provides grip and breathability to minimize sweat while on the go. Available in three fashion-forward colourways, the PUMA Smartwatch easily transitions from the gym to the street, proving that the best workout doesn’t have to look boring.

“Our customers consider technology a must for their lives—they’re looking for a smartwatch that will complement their active lifestyles,” says Adam Petrick, PUMA’s Global Director of Brand and Marketing. “We’re thrilled to introduce our first smartwatch, which embodies the PUMA brand DNA shown in active wear and footwear. The watch will truly allow users to lace up, connect, and go.”

“The smartwatch segment continues to grow at a breath-taking pace and attract new, innovative brands to embrace this trend,” said Pankaj Kedia, senior director, product marketing,

PUMA Smartwatch features include:

  • Heart Rate Tracking
  • GPS Tracking
  • The Google Assistant
  • Music
  • Google Pay NFC payments
  • Weather updates