Home-grown Malaysian tech startup, RAGE has been the talk of the town for reinventing the local coffee scene in the Klang Valley with a refreshing new cafe concept and mobile application, DrinkRage. Armed with a catchy “RAGE to #NeverSettle” tagline, the brand hopes to assemble go-getters, dream chasers and entrepreneurs to do what they love, and #NeverSettle, while fuelling themselves with specialty coffee and other sumptuous offerings.
RAGE is the brainchild of Jevin Singh, and it aims to be much more than your typical instagrammable cafe. What sets RAGE apart from your copy-and-paste coffee chain is their focus on technology and community. With their app DrinkRage, they don’t aspire to only sell you coffee, but rather deliver inspiration on demand. Within the app, there is also a specific community tab which allows fellow RAGERs to sign up for events and build relationships with people who enjoy the same cup of coffee.
“Most relationships start over a drink and very often that happens to be a caffeinated beverage. It can be as easy as ‘Hey, let’s go and grab a cup of coffee’,” emphasised CEO and Co-Founder of RAGE, Jevin Singh. “We want everyone to walk into any RAGE outlet and feel the close-knit communal spirit that we aspire to create across all outlets. Even the interior is build with a focus on Relationships-First; most of the seating we have are communal long tables and we even have a “RAGE room” where you and your friends get to let out some steam after a stressful day at work”.
FUELLED BY TECHNOLOGY
Upon realising the energising power of caffeine to keep the working crowd constantly revitalised, RAGE is among the first in the market to develop an application called DrinkRage, which allows RAGERs to pre order their drinks and even get it delivered. To ensure maximum freshness, RAGE uses a micro-delivery model within a geofence from each RAGE outlet. At the moment, delivery areas are mostly targeted at high density office areas such as KL Sentral and Bangsar LRT station. Members can now get their caffeine fix in just a few taps and have it sent to their doorstep without having to leave the office!
People are forever in a hurry and with so little time to waste, RAGE aspires to be a part of a solution that helps make the experience of ordering coffee and other caffeinated beverages, a smooth and efficient transaction. Upon placing an order, RAGERs can expect their coffee to be ready for pickup when they arrive or delivered within 20 minutes by an assigned runner.
For those who dread the morning coffee queues, DrinkRage offers you the perfect pre-order solution. And those of us who aren’t lucky enough to have a dedicated runner to pick up coffee for us, DrinkRage offers you the perfect “tea runner” on demand while in the office.
AN INSPIRED COMMUNITY
As a brand that advocates building meaningful relationships and facilitating stronger connections, communal seating is conveniently offered at RAGE’s flagship store situated in Menara UOA Bangsar, which encourages interaction between all guests of the outlet.
The brand is also heavily invested in curating workshops in hopes to support aspiring individuals and tie the working community closer together. From movie nights to personal branding and motivational talks, RAGE has curated a fascinating lineup of interactive activities in store for all its members. To stay in-the-know, RAGERs can check out the DrinkRage app and sign up to join in on the conversation.
“Most of what we do at RAGE revolves around our goal of promoting the urge to #NeverSettle. It is our belief that every individual stands to benefit from interacting with other interesting individuals. That is when differing perspectives are gained; ideas propagate and sometimes turn into action,” says Makissa Sophia, Chief Community Officer of RAGE.
RAGE is also a strong proponent of working with other local businesses and places strong emphasis on participating in the circular economy. Circularity has never been more prevalent and necessary than it is now, therefore RAGE has taken the initiative to put systems in place. Collaborating with eco and chemical-friendly beauty brand ‘The Mineraw’, RAGE’s coffee waste is the star and vital component in their body, face and lip scrub produced by these ethical connoisseurs.
Of course, most important of all, customers can rest assure that good quality coffee comes at an affordable price range and it doesn’t stop there –– vegans and lactose-intolerant RAGERs are given an extensive range of alternatives to dairy milk such as oat milk, soy milk and even coconut milk!
All recipes in the RAGE menu are meticulously crafted, seeking to offer customers the perfect balance of taste and nutrition. The flagship store in Bangsar is also vegan-friendly as they serve plant-based food and to keep taste buds aroused, the RAGE menu is constantly reinventing itself.
Spreading energy and motivation at five locations in less than two months, the ambitious startup aims to have a total of 50 outlets in full operation by H2 2020, and hopes to encourage more individuals to punch through the fatigue and revitalise themselves by using the DrinkRage app.
For orders made via the DrinkRage application starting from 22nd of July to 18th of August, members will get a promotional rate at RM 5 (Black Coffee), RM 6 (White Coffee and Matcha) and RM 7 (Specialty Drinks) across all outlets! *Alternative milk options will cost an extra RM2.