ASEAN Region to gain CIMB Preferred Benefits


CIMB has upped the ante on their affluent customer segment, Preferred, by launching their regional benefits ASEAN-wide. Called “Regional CIMB Preferred‟, the expanded proposition enables CIMB‟s affluent customers to enjoy enhanced banking convenience and privileges across six countries in ASEAN, regardless of where their domiciled account is.

Benefits of the Regional CIMB Preferred include seamless cross-border account opening in any country for an account in a different destination country, free fund transfers, lower forex rates and priority banking service at 120 CIMB Preferred Centres and 1,100 CIMB branches in Malaysia, Cambodia, Indonesia, Singapore, Thailand and Vietnam. Every CIMB Preferred customer also has a dedicated Relationship Manager for wealth management needs.

CIMB is the only Malaysian bank providing Preferred membership across ASEAN without the minimum requirement of asset under management (AUM) in countries outside the customer‟s domicile. In fact, customers can also choose to nominate friends and family members with lower AUM, and in any part of ASEAN, to enjoy the CIMB Preferred status for 12 months. Additional lifestyle privileges include exclusive travel and dining offers, as well as unlimited access to airport lounges within ASEAN.

Samir Gupta, CEO of Group Consumer Banking, CIMB Group said,” As a leading ASEAN universal bank, CIMB remains focused on providing the best value propositions to our customers across the region. The Regional CIMB Preferred proposition is a result of substantial investments in cutting-edge systems and processes, to enable us to better leverage our strong ASEAN network. The result is a compelling suite of banking convenience and lifestyle privileges across the region to make Regional CIMB Preferred the leading affluent banking experience within ASEAN. Be it shopping in Malaysia, holidaying in Indonesia, investing in Singapore or opening an account for a new business in Vietnam, the Regional CIMB Preferred offers unparalleled customer experience for our Preferred clients.”

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