SAP Acquires Emarsys to Boost S4/HANA Capabilities

SAP SE (NYSE: SAP) recently announced it has entered into an agreement to acquire Emarsys, a leading omnichannel customer engagement platform provider. Emarsys enables businesses to engage more effectively and more personally with their customers. Enhancing the SAP Customer Experience portfolio with Emarsys will create a new paradigm for how commerce is managed digitally as it […]

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ASEAN DSE Finals to go Virtual This Year

ASEAN Foundation and SAP SE (NYSE: SAP) are pleased to announce that the ASEAN Data Science Explorers (ASEAN DSE) faces no slowdown despite the COVID-19 pandemic as it hosts its first virtual National Finals this year. Crowned national champions are the three teams from Universiti Teknologi Malaysia, Universiti Kebangsaan Malaysia, Imperium International College, Sunway University, and […]

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APAC SMEs Adapting Well to New Realities of a Remote-First Business Environment

SAP SE (NYSE: SAP) recently unveiled findings for the study Digital Resilient, and Experience-driven: How Small and Midsize Organisations Can Prepare for the New Economy. The study highlights how small and midsize enterprises (SMEs) in Asia-Pacific (APAC) are uniquely positioned to adapt and thrive in the dynamic and distributed post-COVID-19 business environment. Conducted in collaboration with Oxford […]

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Resuming Business Travel Remains Point of Concern for Many Malaysians

While business travel continues to play an irreplaceable role for certain work needs, employees are placing greater emphasis on health and safety post-Movement Control Order (MCO) with a great majority reluctant to make business trips. New findings from research commissioned by the SAP Concur organisation in May and June 2020 show that some 93 percent […]

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SAP Intends Qualtrics IPO to Boost Market Potential

SAP SE (NYSE: SAP) recently announced its intent to take Qualtrics public through an initial public offering (IPO) in the United States. Qualtrics is the market leader and creator of the Experience Management (XM) category, a large, fast growing and rapidly evolving market. SAP intends to remain the majority owner of Qualtrics. SAP’s primary objective for […]

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Manual Finance, Administrative Processes Could Cost Malaysia RM1.73b of GDP Per Year

Despite continuous encouragement by the Malaysian government for local businesses to digitise their operations, much more could be done to address inefficiencies caused by traditional manual processes. A new study comissioned by SAP Concur involving local respondents revealed that manual finance and administrative processes are resulting in productivity losses, estimated at some US$405 million (RM1.73 billion) […]

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SAP Poll: How SEA Businesses Can Compete Following COVID-19 Impact

SAP today announced the results of its poll of 4,500 Southeast Asian business leaders, revealing the extent of COVID-19’s impact on businesses across the region, and concerns about long-term prospects. Unveiled at the inaugural SAP Forward Together virtual event on the new reality of businesses, the survey revealed that 40% of the businesses polled are still adopting […]

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SAP Recognized as a Leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs for SAP® Marketing Cloud

SAP SE (NYSE: SAP) today announced it has been recognized as a leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs. In its latest report, Gartner assessed products of 19 vendors, including SAP for its SAP® Marketing Cloud solution. SAP Marketing Cloud brings together a single view of all relevant customer information, including front- and back-office data, […]

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EY Malaysia Implements SAP Customer Experience Solutions

Ernst & Young Advisory Services Sdn Bhd (EY Malaysia) has implemented an application developed by SAP for government-linked companies and the government-linked investment companies disaster response network (“GDRN”) in support of Malaysia’s battle against the Covid-19 pandemic. The SAP Customer Experience solutions, which include SAP Sales & Service Cloud, were implemented by EY Malaysia and delivered to GDRN […]

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